Privacy Policy

We WILL NEVER sell your email address to anyone.


This privacy policy (“Policy”) applies to Sports Products Consultants, Inc. (“Sports Products,” “we,” or “us”). We strive to deliver outstanding products and service and value our customers’ business and loyalty. We recognize that privacy is an important issue and developed this Policy to explain our practices regarding the personal information we collect on this website, through written or verbal communications with us, through purchases from third party retailers, and from other sources. While this Policy broadly describes the practices we have adopted, local laws vary and some jurisdictions may place restrictions on our collection, use, or disclosure of personal information. Our actual practices in such jurisdictions may be more limited than those described in this Policy to comply with local requirements.

The web site is intended for use only by residents of the United States. By accessing or using our websites, submitting information to us, or otherwise agreeing to this Policy, e.g. in the context of purchasing our products or services, or registering for an online account through our website, you understand and consent to our collection and use of your personal information as described herein. We may change or add to this privacy policy, so we encourage you to review it periodically.


Mailing address
Email address
Phone (or mobile) number
Credit/debit card number
Purchase/return/exchange information
Registry or list information
Your mobile device information (e.g., device model, operating system version, device date and time, unique device identifiers, mobile network information)
How you use our sites and search terms, pages you visit our website and our mobile application(s) and application performance
Media Information (e.g., Advertising engagement in social, digital, and broadcast media)
IP Address
Special status designations (e.g., Teacher, College Student, Military)
Language Preferences
Demographics (e.g., age, sex, race)
Date of Birth
Physical Characteristics (e.g., sizing of products)
Images (e.g., when you add a profile picture or upload photos/videos)

If you choose not to provide information, we may not be able to provide you with requested products, services or information.



We collect information that you enter on our website or give to us in other ways (e.g., when you contact Customer Service or follow us on social media). Some common ways that you provide information to us include the following:

Web Store Accounts: For website users that register with us to track orders, quickly reorder products, and store certain information for a faster checkout, we offer the option to create an account on our website. The information we collect through account creation and use includes acquisition behavior, address, billing address, cookie identifier, credit card information, email address, name, phone, products purchased, shipping address, and web analytics reporting.

Social Media: If you choose to participate in or engage with our social media activities or offerings, we may collect certain information from your social media account consistent with your settings within the social media service, such as location, check-ins, activities, interests, photos, status updates and friend list. We may also allow you to enter into contests to provide photos, such as of products you purchased from one of our brands or partners, which you may share with your connections on social media for votes, shared offers or other promotions.

Email: We collect personal information in the course of communicating via email. The information we collect related to our email communications includes email address, name, address, web analytics reporting, products purchased, and email open behavior.


Our website also automatically collects some personal information about you. In order for you to view or interact with our website or apps, we receive individual identifiers like your IP address and some network information like date and time of pages visited. We may collect this personal information even if you are not logged into our website. The personal information automatically collected may be collected by or on behalf of third parties who provide us inferences or aggregate reporting based on analysis of such personal information.


We and our service providers use anonymous identifiers such as cookies and other technologies to collect and store certain types of information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) whenever you interact with us or third parties that use our services.

We also allow third-party companies (e.g., Google) to place tags on our web site once approved through our tagging process. The tags may collect information from your interactions on our web site. Our Privacy Policy does not cover these third-party companies. Please contact these third-party companies (e.g., Google) directly for more information about their privacy policy and your choices regarding the tags and the information collected by the tags.


Our sites and mobile application(s) include social media features, such as the Facebook, Instagram or YouTube widgets. These features may collect information about you such as your IP address and which page you are visiting on our site. They may set a cookie or employ other tracking technologies to accomplish this. Social media features and widgets may be hosted by a third-party. Your interactions with those features are governed by the privacy policies of the companies that provide them.


If you use a mobile device, your device may share location information (when you enable location services) with our websites.

To manage how you share your device’s location settings, go to the Choices section of this privacy policy.


We collect information about you from other sources to enhance our customer information and improve the accuracy of our records. This improves our ability to contact you and increases the relevance of our marketing. In addition to the information we collect from you directly, we may also infer information about you based on the information you provide to us or from other information we collect.



Information we collect is used for a variety of purposes, including activities such as: processing transactions, helping our Customer Service team resolve issues, identifying fraud and improving our products and services. In addition, information we collect improves your experience by delivering more personalized interactions, online advertising and social media experiences (e.g., Facebook, Instagram).

We also use information we collect for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, and on our mobile app(s), the performance of our marketing efforts and your response to those marketing efforts.



Deliver coupons, newsletters, emails, mobile messages, targeted advertising and social media notifications
Provide interactive features of the website or mobile application(s), such as product reviews, send marketing communications and other information regarding products, services and promotions
Administer promotions, surveys, and focus groups
Cross-context and cross-device linking
Interest-based advertising
Improve customer experiences
Conduct research and analysis
Personalize content, including using your image
Administer sweepstakes and contests
Perform other business activities as needed, or as described elsewhere in this policy
Fulfill, manage or provide financing for purchases, orders, payments, and returns/exchanges
Respond to requests for information about our products and services on our website or mobile app(s) or to otherwise serve you
Connect with you regarding customer service needs via email, telephone, online chat, or on social media or internet chat platforms.
Conduct internal research for technological development and demonstration
Undertake activities to verify or maintain the quality or safety of or improve or enhance our products or services
Award and fulfill benefits associated with our customer loyalty program
Detect security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity
Debug our website to identify and repair errors that impair existing intended functionality



We merge data collected from our own website. Examples of the data collected include: cookie IDs, device advertising IDs, transaction and browsing history, your interaction with our online advertisements; information about ads we serve, such as which ad was served, your interactions with the ads, and the URLs where the ads are served by marketing partners such as Google.



We may also link your various devices so that content you see on one device can result in a relevant experience on another device. This allows us to deliver more personalized and consistent advertising to you. For example, if you purchase a product on our website using your desktop, we are able to avoid showing you an advertisement on the same product on your mobile phone; if you add an item to your cart on our website through your mobile device, but leave without purchasing the item, we are able to show you that item in your cart on another device.



We participate in interest-based advertising (IBA), also known as online behavioral advertising (OBA). We use third-party advertising companies to display ads tailored to your individual interests based on how you browse and shop online, as well as to provide advertising-related services such as ad delivery, reporting, attribution, analytics, and market research.

We allow third-party companies to collect certain information when you visit our websites or use our mobile application(s). This information is used to serve ads for our products or services or for the products or services of other companies when you visit this website or other websites. These companies use non-identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, and session ID) and personally identifiable information (e.g., static IP address) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These parties typically use a cookie, web beacon or other similar tracking technologies to collect this information.



In order to improve your online shopping experiences, help with fraud identification, and assist our customer service team in resolving issues customers encounter while shopping on our website, we use tools to monitor certain user experience information; including login information, IP address, data regarding pages visited and ads clicked, specific actions taken on pages visited (e.g., information entered during checkout process), browser and device information.



We engage with our customers on multiple social media platforms (e.g., Facebook, Instagram, YouTube and TikTok). If you contact us on one of our social media platforms, request customer service via social media, or otherwise direct us to communicate with you via social media, we may contact you via direct message or use other social media tools to interact with you. In these instances, your interactions with us are governed by this privacy policy as well as the privacy policy of the social media platform you use.



We may display targeted ads to you through social media platforms. These ads are sent to groups of people who share traits such as likely commercial interests and demographics.  For example, we may send ads to people who have expressed an interest in a particular sport, such as baseball or softball. See the policies of each social media platform for additional information about these types of ads.



Prevent fraudulent transactions, monitor against theft and otherwise protect our customers and our business (e.g., product recalls).



For example, assist law enforcement and respond to legal/regulatory inquiries.



We may share the types and categories of personal information collected with the categories of third parties below.



We may share the information we collect with companies that provide support services to us (such as website hosting, app design, maintenance services, database management, web analytics, app analytics, billing, payment processing and order fulfillment, fraud protection, credit risk reduction, email communications, marketing, fraud prevention or improvement of services). These Service Providers may need information about you in order to perform their functions. These Service Providers have access to your personal information only to perform the respective tasks assigned to them on our behalf, and are obligated not to disclose or use it for any other purpose.



We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose your personal information to government or law enforcement officials or private parties in response to lawful requests when we believe disclosure or sharing is necessary to comply with any legal obligation, enforce or apply our terms and conditions, respond to claims and legal process, protect our services, members, dealers, our rights and/or the safety of the public or any person, or prevent or stop any illegal, unethical or legally actionable activity (including for the purposes of fraud protection).



We may share some or all of your personal information in connection with or during negotiation of any merger, financing, acquisition or dissolution transaction, or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, personal information may also be transferred as a business asset. If another company or individual acquires our business, or assets, that company or individual will possess the personal information collected by us and will assume the rights and obligations regarding your personal information as described in this Policy.



At your direction or request, or when you otherwise consent, we may share your information.


We may share non-identifiable or aggregate information with third parties for lawful purposes.



We may also disclose your personal information when it may be necessary for other purposes allowed by applicable law, as reasonably determined by us.



Our websites and mobile apps are intended for a general audience and are not directed to children. We do not knowingly collect personal information online from children under the age of 13.




You may choose during the account registration processes on our website, or otherwise, to provide us with your email address for the purpose of allowing us to send newsletters, surveys, offers, and other materials related to our services. You can stop receiving these emails by clicking on the unsubscribe link and, if applicable, completing the form that the link sends you to, sending a request to or calling our Customer Service team at 1-800-474-8243. If you decide not to receive these emails, we may still send you communications related to your current or former account, loyalty program membership or transactions.


We may send text messages you have consented to receive. You can cancel text messages at any time by texting "STOP". After you send "STOP", we may send you an additional text message to confirm that you have been unsubscribed. You will no longer receive text messages from that short code, but you may receive text messages if you are subscribed to other text lists. If at any time you have questions about the text messages, text "HELP". After you send "HELP" we will respond with instructions on how to use our service as well as how to unsubscribe. Message and data rates may apply.


You may prevent your mobile device from sharing your location data by adjusting the permissions on your mobile device or within the relevant app.


The help function of your browser should contain instructions on how to set your device to accept all cookies, to notify you when a cookie is issued or to not receive cookies at any time. If you set your device to not receive cookies at any time, certain personalized services cannot be provided to you, and accordingly, you may not be able to take full advantage of all of our features.

When we post videos, third parties may use local shared objects, known as “Flash cookies,” to store your preferences for volume control or to personalize certain video features. Flash cookies are different from browser cookies because of the amount and type of data and how the data is stored. The cookie management tools provided by many popular browsers will not remove Flash cookies. To learn how to manage Flash cookie privacy and storage settings, click here:

To opt-out of the vendors we use for cross-device linking, go to the Digital Advertising Alliance’s Choices page at and perform a global opt-out on each browser and device that you would like to be opted out on. Opting out in this manner means that the browser on the device from which you opt-out will no longer receive information collected on devices linked to it, that devices linked to it will not receive information collected from the opted-out device, and that the vendor will not transfer information collected from the opted-out device to a third-party. Please note that this will not opt you out of cross-device linking or advertising across linked devices based solely on your visits to our website or app(s), or your interaction with advertisements for Sports Products products or services delivered by us.

 To opt-out of our interest-based advertising for Sports Products goods and services or those of another party, online and in third-party mobile applications, visit Digital Advertising Alliance’s Choices page here and perform a global opt-out. Options you select are browser and device specific.

To learn more about interest-Based Advertising, visit the Network Advertising Initiative website and the Digital Advertising Alliance website. The opt-out tool described above is cookie-based. Therefore, the opt-out will only function if your browser is set to accept third-party cookies, and it may not function where cookies are automatically disabled or removed. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt-out again.



Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser “do not track” signals. However, we treat Global Privacy Control signals as opt-out of sale and opt out of targeted/cross-context behavioral advertising requests under applicable state laws (e.g., California Consumer Privacy Act).



We may use analytics tools or similar tools provided by third parties to help analyze how you and other users utilize our services. Analytics tools use cookies and other tracking technologies to collect information such as how often users visit services, what pages they visit, and what other websites they used prior to visiting our services. We use the information we get from analytics tools only to improve services. Analytics tools collect the IP address or other unique identifier assigned to you on the date you visited services. We do not combine the information generated through the use of analytics tools with your other personal information. Analytics tools provided by third parties plant a persistent cookie on your web browser to identify you as a unique user the next time you visit our website, and the treatment of that information is governed by the third party’s terms of use and/or privacy policy.


Our website utilizes a number of services that collect or process personal information. To learn about each service’s privacy practices, see the following links:

Provider | Link to more information about processing
Facebook |
Instagram |
Google |
BigCommerce |
Klaviyo |
TikTok |
Pinterest |
LinkedIn |



In order to keep your personal information accurate and complete, you can access or update some of it in the following ways:

If you have created an account on the website, you can log in to review and update your account information, including contact, billing, and shipping information.

Call our Customer Service team at 1-800-474-8243 with your current contact information and the personal information you would like to access. We will provide you the personal information requested if reasonably available, or will describe the types of personal information we typically collect.



We maintain administrative, technical, and physical safeguards to protect your personal information. When we collect or transmit sensitive information such as a credit or debit card number, we use industry standard methods to protect that information. However, no e-commerce solution, website, mobile application, database or system is completely secure or “hacker proof.” You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.

We recognize the particular importance of protecting privacy where children are involved. We do not knowingly collect personal information online from children under the age of 13. If a child under the age of 13 has provided us with personal information online, we ask that a parent or guardian call our Customer Service team at 1-800-474-8243.


We may be reached by email or phone: or 1-800-474-8243